This was fun project and it all paid off. It was a pretty straightforward campaign from the credit union, RV loans for 6.75% APR offered for one month, March 2009. But I took an unusual approach, using old-fashioned looking illustrations with the headline, "Yesterday's Rates for Today's Adventures."
I scoured archives of cartoons to find a style to mimic and created each vehicle from scratch using Illustrator and then adding the distressed texture in Photoshop. From here, the images were adjusted for each of the different media.
It was seen in the credit union branches on illuminated signs, posters, flyers, statement stuffers and on the Web site; also on billboards and in local papers (both in color and grayscale).
At the end of the month, when all new RV loans were counted, business at the credit union was increased by $12 million... and we won a CUNA Diamond Merit Award--nothing silly about that.
