Thursday, July 1, 2010

It's not so much "HOW" as "WHY"

Just a few weeks ago, I had the privilege of attending the HOW Design Conference in Denver, CO (www.howconference.com). It was the 20th anniversary gathering and it was packed with amazing materials.


While I was there, I heard some excellent speakers, met some talented colleagues, gathered fun print samples, books and cool t-shirts, saw some interesting sights, ate some good food and was able to soak in great design inspiration. It was a very worthwhile trip and I'm glad I was able to go.


But it was all brought home when I got home... everything I learned and saw was insignificant when compared to what greeted me at the door:


My daughters had decorated the windows with homemade "Welcome Home" signs and decorations and the youngest had even artistically arranged her favorite foods for me...pickles, M&Ms, crackers, cheese and bubble gum with a sprig of flowers from the hawthorne tree in the yard.



I was really touched by the creative efforts of my girls who didn't need a getaway for inspiration--they just missed their goofy Dad and were glad to have him back home. While I love what I do, my family is the reason WHY for the HOW of design and advertising--and to borrow a line from a well known advertising campaign, it's PRICELESS.

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