Sponsoring Utah Jazz's Three-Pointer Instant Replay earned Mountain America ten seconds of flashy graphics in the Energy Solutions Arena--and that bright, colorful animation came from me! During some games, that exposure was multiplied even more with basket after basket!
We found out that the motion graphics needed to be created in Adobe After Effects, so I got the software and learned as I went. I created the artwork in Adobe Illustrator and imported it into the timeline, adding the animation and everyone was excited to see how it turned out.
It's really interesting working on graphics on a regular-sized computer monitor, knowing that the final presentation is going to be three feet tall and the circumference of the arena. But it's really awesome when you see it full size, flashing and rolling while the fans go crazy after the Jazz sink another three point shot.
In all, I created four different LED ring and Jumbotron graphics for the Jazz games, and two for the Salt Lake ReAL soccer stadium.
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